An Elevator Pitch for the Blog – 31DBBB

Under the Milky Way TonightI’ve long been a fan of and friends with Darren, via my association with the Digital Photography School as a staff writer. So when Darren started a 31 Days to Build a Better Blog Challenge to improve your blog, I decided to hop on board. I’m expecting many of the exercises will be fun and interesting, and make good blog posts, so I’m going to share with you my exercises as part of the challenge. I promise to try and keep the 31DC posts as relevant to photography as possible, but that shouldn’t be hard, as I’m trying to improve my photography blog! Anyone can join the challenge at any time. So if you have a blog on any subject, check out the challenge and join in the fun.

The first task for the challenge is to write an “elevator pitch” for the blog. That is a short description of the blog, what it’s about, who it’s for and where it’s going. I’m interested to see what I actually end up writing, and I thought you might like to know, to perhaps give you a clearer idea of my goals here. So this is what I have come up with:

I love photography, and I love to share what I know so that others can have as much fun with it as I do. This blog chronicles my experience learning about photography, and my efforts to turn a beloved hobby into a career. The emphasis here is a shared community of photographers, learning to become better at their craft together, and revelling in the joy of capturing and creating beauty. Don’t you want to find your inner photographer?

How does that sound? Do you feel that it sums up the blog well? Are there any parts of that which I’m not doing as well as I could be? Do you think I’ve forgotten anything important?


  • That pitch would definitely pull me in! The emphasis on sharing and learning is what brought me to your blog in the first place.

    April 9, 2009
  • I often find blog challenges challenging, since I specialize in wildlife photography and I have time to post just once a week. Let me check this out and see if I can sustain this.

    April 9, 2009
  • […] Neil Creek: An Elevator Pitch for the Blog […]

    April 12, 2009

Leave a comment


Email(will not be published)*


Your comment*

Submit Comment

© Copyright Neil Creek – Photographer - Designed by Pexeto