I made a life decision a few weeks ago – I want to be a photographer. That may sound obvious to readers of this blog, but for years I have been a web developer who takes photographs. Now I have decided that I’ve had enough of web development, and I’m going to focus my attention on making a living from my photography. Of course, if the right web job comes along for the right money, I won’t turn it down. But this decision was all about changing how I saw myself.
Since making this decision I have been working hard to make it a reality. I have done a complete overhaul of my web site ( http://neil.creek.name ) which had only ever been a half-hearted effort, and have started brainstorming ideas to find work. One of those ideas has come from friends and family who have recently had children. They have often said “We love the photos you take of our children, and I’m sure you could sell your services to other parents we know.” With that thought in mind, Naomi and I have worked on creating my first promotional flyer.
New Web Site
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The new web site is built around a collection of six subject-specific folios of my work. Along with the collections of photos, for the first time I am promoting my services as a photographer for hire, with actual prices, and the facility to submit a quote request. The six folios on show at the moment are: portraits, nature, weddings, costuming, commercial and special effects. I may add other sections in the future, the next one to be added will probably be panoramic photography.
Writing marketing copy has never been something I enjoy, and I find it difficult to try to convince people to part with their money. However I am confident in my skills as a photographer, so I don’t feel that I am offering something that isn’t worth what I am asking.
I have received a lot of help with the site redevelopment, most importantly and most effectively from my darling wife Naomi. She has supported and encouraged me every step of the way, and that has helped me more than anything. The Twitter community have also helped me in various ways for which I am grateful. I am especially grateful to Glenn Murray (twitter: @divinewrite web: http://www.divinewrite.com) for the detailed thoughts he offered on both the “voice” of the copy and on making the site search-friendly. I still have some work to do on the site to polish it up and complete Glenn’s suggestions, but that should be completed in a week or two.
Please take the time to have a look through my new site. Enjoy the folios, send the link to friends, and please consider me if you live near Melbourne, Australia and are in need of a photographer.
Family Photos Flyer
This is the first tangible result of my new self-promotional push. This flyer design will soon be printed and handed in large bundles to everyone we know who knows people with families. Hopefully when the word gets out, the work will come in. I plan to do other flyers in the future, especially for weddings, but I’ll see how this one goes first, and learn from any mistakes we make this time around.
Feel free to download the PDF of the flyer yourself and print it off for yourself or friends, if you know someone who might be interested in my services! Who knows, I might even be able to think of some kind of referrer bonus or something. It’s early days!
I was browsing through Strobist’s favourites on Flickr, as I often do, and I was inspired by this photo of an American penny to try taking a macro photo of a coin again. I tried shooting a coin with my macro tubes the very first day they arrived. I’ve learned a lot since then, so I put that to use when shooting the following pictures. These are a couple of New Zealand coins, which we brought back from our holiday a couple of years ago,
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There are a number of considerations I had to take into account when shooting these photos. I used a similar lighting setup to the one I used very successfully to photograph the fossilised shrimp. This worked particularly well on the copper 10c piece. For some reason, copper really “glows” when lit in this way, as can be seen in the above photos and the American penny I linked to above. The wrap-around light highlighted the texture dramatically.
To get the whole coin in focus, I shot with the lens set to f/11, and pointed the camera straight down to keep the focal plane parallel to the coin itself.
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When I shot the silver 20c piece in the same way, I discovered it to be flat and boring, so I thought I’d apply some of the lessons I’d learned from reading the fantastic book Light: Science and Magic
. Getting metallic surfaces to look interesting and lively is all about controlling reflections. Silver surfaces have no colour of their own, they only reflect the light that’s around them. When I was shooting straight down, the coin was reflecting the dark lens of the camera. The light was coming from a low angle to the side, so it looked like a black disk with thin white lines at the detail.
This looked fine with the copper coin, but it was simply ugly with the silver. If I was going to get any light on the shot, I’d have to angle the camera, so I rolled the tripod down and looked across the coin. Have a look at the setup shot below. A test shot revealed it was reflecting the wrap-around white paper diffuser beautifully, but whereas before it was all black, now it was all white. The detail was again flat and boring. I needed something black to reflect in the coin, and I needed to position it precisely in the “family of angles”. That wasy it would be reflected just enough, but not too much in the coin. I grabbed the closest handy black object, the lens cap.
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Using my ever-useful “helping hands” (which I’ll return to in a future blog post), I suspended the lens cap such that the reflection appeared to cover half the coin. The fact that the lens cap is circular added a nice shape to the reflection: curved, rather than straight across the middle. The effect would have been nicer with a new, unscratched coin. Here the dark half is distinctly grey due to the scratches scattering the light.
Lighting wasn’t the only problem affected by the change in viewing angle. Now that the coin is tilted with respect to the plane of focus, parts of the coin would be out of focus. I stopped down the aperture two stops to f/22 to widen the depth of field, and spent a long time manually focusing the lens to place the focal point where it looked best.
In Lightroom, I noticed that none of the photos escaped without some parts being over or under exposed. So I cheated slightly. I processed the RAW file into three separate TIFF files, one exposed for highlights, one for shadows and one in the middle. I then merged the three with Enfuse GUI and then played with the fused file in Photoshop, bringing in and manually blending the various layers a bit to have more control over the exposure. I also selected and brightened the background to make it mostly white, but keeping the shadow.
Don’t you just love the designs of the New Zealand coins? The fearsome faces are very cool.
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